This is the answer to how bands & brands can create better collaboration. A pure celebration of creativity and innovation.
Brianne Walsh - Head of Artist Management
Welcome to Bands & Brands 2.0 - a new era of band and brand partnerships.
This is not just an album, this is a project about the future of collaboration with tracks nobody has ever heard before.
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You will discover the in-debt investigation into how bands & brands can collaborate more creatively by utilizing the power of music. With Airbnb and Mahogany Sessions you will explore the dimensions that can be used for innovative partnerships.
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Currently, we are seeing an abundance of partnerships that fail to break the mould and are based on shady business practices. That needs to change.
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Get ready to discover some new elements for successful collaboration which can potentially serve as a roadmap for the future
FOREWORD
Welcome
Embark on a journey through the archives and learn about new discoveries by proceeding to the tracklist.
If you are curious about how the partnership between Airbnb and Mahogany came to be, you will find everything in the booklet, including the idea development and creative executions. ​
I thought I had heard every version of brands & bands before. But then I heard this.
John Brown - Music Partnership Executive
The vinyl booklet will give you insights into the partnership of Mahogany Sessions and Airbnb, including information on the companies and how the concept was developed and executed.
Bonus Materials
BOOKLET
© 2021 by Enya Buchenau. Powered by imagination and coffee